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Home / No Olympics until 2044 but UK Sport targets Women’s World Cup and esports

No Olympics until 2044 but UK Sport targets Women’s World Cup and esports

* Women’s World Cup is the ‘biggest UK has never hosted’
* Urban and e-sports prioritised as organisation adapts strategy




UK Sport has set its sights on bringing the Women’s World Cup to Britain for the first time in the 2030s – but has ruled out hosting the Olympic Games for at least 20 years.

Simon Morton, the deputy CEO of UK Sport, also revealed the organisation would be evolving its strategy to focus on urban and e-sports because the rise of Saudi money made it harder to bid for large sporting events. Continue reading...