Struggle to find TV deal leaves French football clubs fearing bankruptcy
“My watchword will be ‘unity’,” said Vincent Labrune when he was elected president of the Ligue de Football Professionnel (LFP) – the body that governs France’s top two divisions – in 2020. But with little over a month until the new season, the former Marseille president finds himself in the line of fire, with several clubs in Ligue 1 facing the prospect of financial ruin owing to his failure to find a new bumper TV rights deal.
When Amazon indicated last year that it would not renew the cut-price deal worth only €250m a season it signed in 2021 after the previous rights holder, Mediapro, pulled out of their €800m deal, Labrune made a bold promise. Yet his prediction that broadcast revenues could top €1bn a season in the new four-year cycle has come back to haunt the 53-year-old former communications executive. Continue reading...
